Mens FOMO

Copper —  Roofs, domes, spires, vaults. This city’s architecture teems with copper. The distinctive appearance leaves riders with landmarks to guide them to meet-up points, fika breaks, and home.

Durable. Prestigious. Complex.

Snow — Ice crystals. Normally signals the end of the road riding season, but it rewards the hardy riders with breath-taking views and an indescribably beautiful change in the landscape’s appearance. In spite of all that, Who doesn’t love a snowball fight?

Let. It. Snow.

A modern take on a classic piece of kit. Light-weight, low-absorption, high-wicking. Designed for all-day comfort. Features headphone port, zip-pocket for essentials, mesh panels where they need to be for increased breathability.

Race cut. Race ready.

Baltic — Known locally as “Östersjön”. A regular feature in any ride around Stockholm and a huge part of this city’s identity. It flows through the city centre, by the royal palace, out to Stockholm’s archipelago and on to our neighbouring Baltic countries.

Dark. Enticing. A fascination.

Falu — Red earth. Pigment originated from copper mines in Sweden. Most well known is the mine at Falun, in the province of Dalarna. Earliest evidence of falu red dates from the 16th century. A common site on bike rides throughout the countryside in Sweden and neighbouring nordic countries.

Mineral. Warm. Scandinavian.

Black, inside and out. So comfortable you won’t even notice. Anti-bacterial chamois pad designed for day-long rides on repeat. Compatible with all saddles. The only limiting factor is your plan.

Supported. Raced. Ridden.

Features our snappily titled The Pocket You Didn’t Know You Couldn’t Live Without — a small pocket located on right-hand side of the back of the shirt, large enough for most smart phones. Super-handy for those coffee shop trips. Definitely compatible with gravel bikes.

A t-shirt for everything from bike rides to poolsides. Fast-wicking, hard-wearing, technical fabric built for casual rides, runs, indoor and outdoor games.

Features our snappily titled The Pocket You Didn’t Know You Couldn’t Live Without — a small pocket located on right-hand side of the back of the shirt, large enough for most smart phones. Super-handy for those coffee shop trips. Definitely compatible with gravel bikes.

A t-shirt for everything from bike rides to poolsides. Fast-wicking, hard-wearing, technical fabric built for casual rides, runs, indoor and outdoor games.

Nature, let us introduce you to Sustainability, by way of a beautiful pair of merino socks. High grade, responsibly sourced, natural merino wool make up most of these socks. Polyester yarn made from recycled plastic bottles is used for the logos.

Natural. Sustainable. Durable.

What’s the perfect length for cycling socks? We think we’ve nailed it. Coolmax yarns, reinforced heel and toe sections, flat seams.

Stylish. Comfortable. Durable.

What’s the perfect length for cycling socks? We think we’ve nailed it. Coolmax yarns, reinforced heel and toe sections, flat seams.

Stylish. Comfortable. Durable.

Pattern design an homage to Italian graphic designer Franco Grignani. Paired with any of our jerseys, the base layer adds a subtle “pop” to the rider’s wardrobe. Light-weight mesh material for low-absorption, high-wicking. Regulates temperature. Boosts comfort.

Always. Stay. Cool.